- We only collect information you give us directly — name, phone, business name, suburb and trade.
- We use it to contact you about our services. Nothing else.
- We don't sell your information. We don't share it with marketers.
- We store it securely and only keep it as long as necessary.
- You can ask us to delete your information at any time.
- We comply with the Australian Privacy Act 1988 and the 13 Australian Privacy Principles (APPs).
Who we are
This Privacy Policy applies to Locl Co., a sole trader business operated by George Davies (ABN 91 639 340 146), trading as Locl Co. ("we", "us", "our").
We provide website design, Google Business Profile setup, and directory listing services to Australian trade businesses. Our primary website is loclco.com.au.
We are committed to protecting the personal information of our clients and website visitors in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
What information we collect
We collect personal information only when you voluntarily provide it to us — for example, when you submit an enquiry through our website contact form.
| Information | Why we collect it |
|---|---|
| Name | To address you correctly when we contact you |
| Phone number | To call you back to discuss your enquiry |
| Business name | To understand your business and prepare a relevant proposal |
| Trade / industry | To tailor our services to your specific trade |
| Suburb and state | To understand your local market and service area |
| Any message content | To respond to your specific questions or requirements |
We do not collect sensitive information (as defined under the Privacy Act) such as health information, financial details, or government identifiers.
How we collect your information
We collect personal information through the following means:
- The contact form on our website (loclco.com.au)
- Direct phone or email communication with us
- In the course of providing our services (where you provide business information to help us build your online presence)
We collect personal information only by lawful and fair means, and we will not collect it in an unreasonably intrusive way (APP 3).
Our website contact form is processed by Formspree Inc. (a third-party service). Submitted form data is transmitted securely and forwarded to our business email. Formspree's privacy policy is available at formspree.io/legal/privacy-policy.
How we use your information
We use the personal information we collect only for the primary purpose for which it was collected, or for a directly related secondary purpose (APP 6). Specifically:
- To respond to your enquiry and contact you by phone or email
- To provide the services you have requested or engaged us for
- To send you information directly related to our services (such as updates, invoices or service notifications)
- To improve our website and services
- To comply with our legal obligations
We will not use your personal information for direct marketing purposes without your consent, and you can opt out of any marketing communications at any time by contacting us or using the unsubscribe mechanism in any email we send.
Who we share your information with
We do not sell, rent or trade your personal information to third parties.
We may disclose your personal information to third parties only in the following limited circumstances:
- Service providers: Trusted third-party tools we use to operate our business (such as Formspree for form processing, and email service providers). These parties are bound by confidentiality obligations and may only use your information to perform services on our behalf.
- Legal obligations: Where we are required to disclose information by law, regulation, court order, or government authority.
- Business transfers: In the unlikely event of a business sale or merger, personal information may be transferred as part of that transaction, subject to equivalent privacy protections.
How we store and protect your information
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification or disclosure (APP 11).
Our security measures include:
- SSL/TLS encryption on our website (HTTPS)
- Secure, password-protected email systems
- Limiting access to personal information to only those who need it to perform their role
- Using reputable, security-conscious third-party service providers
We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Enquiry data from non-clients is deleted within 12 months if no service engagement results. Client records are retained for 7 years in accordance with Australian taxation and business record obligations.
When personal information is no longer required, we take reasonable steps to destroy or de-identify it.
Your rights — access and correction
Under the Australian Privacy Act, you have the right to:
- Request access to the personal information we hold about you (APP 12)
- Request correction of personal information that is inaccurate, out of date, incomplete, irrelevant or misleading (APP 13)
- Request that we delete your personal information (subject to our legal retention obligations)
- Withdraw consent to the use of your personal information for marketing purposes at any time
- Make a complaint about how we have handled your personal information
To exercise any of these rights, please contact us using the details below. We will respond to all access and correction requests within 30 days. We will not charge a fee for making an access request, though we may charge a reasonable fee to cover the cost of providing access in complex cases.
If we decline an access or correction request, we will provide written reasons and information about how to make a complaint.
Cookies and tracking
Our website may use cookies — small text files stored on your device — to improve your browsing experience and collect anonymous analytics data.
We may use the following types of cookies:
- Essential cookies: Required for the website to function correctly. These cannot be disabled.
- Analytics cookies: Used to understand how visitors use our website (e.g. Google Analytics). This data is anonymised and aggregated.
You can control and disable cookies through your browser settings. Disabling cookies may affect some functionality of our website. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us in the first instance. We take all privacy complaints seriously and will respond within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: oaic.gov.au
- Phone: 1300 363 992
- Post: GPO Box 5218, Sydney NSW 2001
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The current version will always be available at loclco.com.au/privacy.html.
Material changes will be noted by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Contact us
For any privacy-related enquiries, access requests, correction requests or complaints, please contact us: